Near the border in-between the provinces of Asti and Turin, in the province of Cuneo, there is a hilly area named ROERO.
The landscape is mostly diversified, rich in deep valleys, steep slopes and its hills are covered with cultivations of vines and orchards.

Its sandy and friable soil of an ochre colour is particularly suitable for cultivations that catch every eye for their multicoloured crops. The ROERO is the ground of appreciated wines. Ancient medieval laws report that around 1600, there were appreciated rows of "Nebiollo", so defined, a wine of an excellent quality that cheered the real tables of the Dukes of Savoia for a long time. Native vine of the Roero is on the contrary the ARNEIS, the cultivation of which, already existing from 1700, produced a very sweet wine.

A kind of preference particularly appreciated during that period. Indeed, there was the habit to insert in the rows plants of Arneis vines, so to attract the greediness of the birds and to save the red vines, considered at that time most important for the vintage. Another native vine of the Roero is the FAVORITA, to which was devoted particular attention, so much to become the “favourite” vine among all the other white vines being excellent both as table grape and for wine-making.